Audi Apologises For ‘Insensitive’ Advert Featuring Girl Eating Banana #rwanda #RwOT

German carmaker Audi has apologised for an advert showing a little girl leaning on the front of a high-performance car while she eats a banana.

The advert, promoting the Audi RS 4 Avant, was posted on the company’s official Twitter account and attracted criticism from some social media users who described it as “sexually suggestive”, “strange” and “creepy”.

Some critics pointed to the ad’s slogan, which reads: “Lets your heart beat faster – in every aspect.”

Audi said the advert was a “mistake”, tweeting: “We hear you and let’s get this straight: We care for children.

“We sincerely apologise for this insensitive image and ensure that it will not be used in future.”

We hear you and let’s get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That’s why we showcased it with various family members for the campaign. (1/3)

— AudiOfficial (@AudiOfficial) August 3, 2020

We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone’s feelings. (2/3)

— AudiOfficial (@AudiOfficial) August 3, 2020

The firm added that it was investigating how the ad came to be published.

“This has to be one of the dumbest campaigns of all times,” wrote one person.


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